Marketing // Promoting
Some of the ways that Adobe CCN brand awareness has been raised on campus has been through:
Word Of Mouth: This particular technique worked the most for us because we let all of our personal friends, teachers, faculty advisors know about certain events we were holding. Gave a lot of interest to those who would stop by a tabling or letting participants tell their other friends about the even
Social Media Marketing: Social Media marketing is also another way we promote the Adobe CNN brand, create and post graphics and tag the adobe brand. Our main platforms was instagram, with facebook being our least viewed or interacted platform from students. Despite that we created posts for both with variants for each
Club Collaborations: Through clubs on campus collaborations such as with the AIGA design club on campus. Making the brand awareness is really important for the club and showcasing the challenges and contests that Adobe CCN hosts. We also worked with the email newsletter for the Graphic Information Technology program to promote our events.
